Blind reliance on individual memory can really mess with a company’s outcomes
We make memory mistakes all the time. Modernly, it’s gotten really bad because our memories simply cannot keep up with all that we now see, hear, and experience. One researcher notes that it is incredible we remember anything accurately at all! Here is the kicker, we personally are hard wired to believe our own memories are accurate, true and sound. Yikes!
So what are we supposed to do?
OK. If you agree with me that our individual memories really stink, what can we do about it? How can we stop the inaccuracies of our individual memories from messing with our corporate minds and outcomes? Let’s think some about that.
Before you get me thinking, mind telling what the point of this post is?
Sure. This post is about well-intentioned individuals who have faulty, wacky memories and the clear instruction that they should never rely on their memories as proof for any outcome when more than one person shares responsibility in the outcome. When people invoke their memories and recollection as true and accurate, they can really mess with the best available outcomes for their companies.
How so?
If a person relies on his or her own memory (which by nature fills in gaps poorly and makes stuff up), that reliance may cause them to ignore other resources available to them, like the recall and memories of others or the software and data systems that companies buy to help retain information and reuse it.
Is there science behind these claims about faulty memories?
Of course. Researchers identify over three dozens ways each of us fill in gaps in our memories to fill out what we believe is true. They call these “memory biases,” and prove we all have them. These memory oddities exist to make us feel better about what we know and help us understand things on our terms and in our best light.
Can you give us an example?
Sure, “I knew that was going to happen!” Heard that one before? When we say it of course it is true. When others say it, we say, “Yeah… right.” What I am saying is that we swear we knew it would happen when it happens to us, and at the same time make fun of others when they do it. This particular bias is called “hindsight bias” and it happens to all of us, all the time.
Is it a control thing?
You betcha. That is exactly what it is. To keep control of how we personally sense things, and to ensure we don’t freak out all the time, our brains help us out by letting us fill in gaps of information in a way that helps us make sense of it. In other words, our memory system helps us make sense of things regardless of the impact our gap filling ways have on others.
Are you saying that individual memories can be bad for the company?
Exactly right! When it comes to individual memories, blind reliance on them without a reality check can have terrible and sometimes fatal business impact. Because we are all prone to recall error, relying heavily on what we can remember to make company decisions can mess with the best available company outcomes.
So what’s the decision maker with the goofball memory supposed to do?
Easy; ask around. Check in on the pulse of what others believe. Experience first hand their own faulty recall. Put enough different recollections together and hone in on what the facts truly are. This kind of inquiry will help a decision maker get a sense of how others recall and see things, and gauge what to do based on all the best available information.
So, what’s the outcome of all this?
The outcome of acknowledging our own faulty memories is a clear mandate to call upon others to make sure we have a well-rounded awareness of the facts. Doing this instead of relying on the one memory system we are hard wired to trust most can produce staggeringly better business results.
Give it a try, let me know how it goes!